Privacy Policy

Privacy Policy

Last updated: October 2025

Bay Travel (South West) Limited (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and store your information when you use our website https://baytaxis.co.uk or contact us by phone, email, or WhatsApp.

1. Who We Are

Bay Travel (South West) Limited
Company number: 12450825
Registered address: Barton Rise, Tipton St John, EX10 0FF
Email: baytaxi57@gmail.com

We are the data controller for any personal data collected through this website and our communication channels.

2. What Information We Collect

We collect only the information needed to arrange and manage your taxi or transfer bookings. This includes:

  • Contact details: your name, phone number, and email address.

  • Journey information: pick-up and drop-off locations, date, time, and special requests.

  • Messages: details sent via our website form, WhatsApp, phone, or email.

  • Website usage data: anonymous analytics data (see Section 5).

We do not collect or store payment details through our website.

3. How We Use Your Information

We use your data to:

  • Arrange and manage your journey bookings.

  • Respond to enquiries and provide customer support.

  • Improve our website and services using aggregated analytics.

  • Meet legal and regulatory obligations (e.g. accounting and insurance purposes).

We do not sell or rent your personal data to any third parties.

4. How We Store and Protect Your Data

  • Booking information and emails are stored securely on our local systems.

  • We retain booking records for 12 months for operational and record-keeping purposes, after which they are deleted or securely archived.

  • Access is limited to authorised personnel only.

  • We take reasonable technical and organisational measures to protect data against loss, unauthorised access, or misuse.

5. Website Analytics (Google Analytics 4)

We use Google Analytics 4 (GA4) to understand how visitors use our website and to improve content.

GA4 collects anonymous usage data such as page views, device type, and general location (region-level).
Your IP address is anonymised before storage.
No personally identifiable information is linked to analytics data.

You can opt out of analytics tracking by:

6. Communications via WhatsApp, Email, and Phone

When you contact us via WhatsApp, email, or phone, we use your contact details solely to respond to your query or confirm your booking.

WhatsApp communications are end-to-end encrypted. However, please avoid sharing sensitive personal information beyond what is necessary to arrange your journey.

7. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

  • Contractual necessity – to arrange and fulfil your taxi booking.

  • Legitimate interest – to maintain communication with customers and improve services.

  • Legal obligation – to comply with business record-keeping and tax laws.

8. Your Rights Under UK GDPR

You have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate data.

  • Request deletion of your data (“right to be forgotten”).

  • Object to or restrict processing.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

For requests, please email baytaxi57@gmail.com.
You can contact the ICO at www.ico.org.uk.

9. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be published on this page with the updated date shown at the top.